EUROPEAN IDENTITY AND DIVERSITY

The European Commission - Representation in Italy
Ugo Bordoni Foundation, Rome
Associazione Italiana della Comunicazione Pubblica e Istituzionale - AICPI

EUROPEAN IDENTITY AND DIVERSITY
EU integration in the cross-media Public Service perspective

II. THE CHALLENGES OF THE NET FOR CREATING A NEW "PUBLIC SPACE"
AT THE LOCAL, NATIONAL AND EUROPEAN LEVEL

An initiative of Infocivica and the European Workgroup of Turin for the European Conference on

PUBLIC SERVICE MEDIA
IN THE SOCIETY OF INFORMATION AND KNOWLEDGE

2011 - 63nd edition
Rai, Sala del Museo della Radio e della Televisione
Via Verdi 16 - TURIN
Monday 19th September 2011 - 09:00-14.40

STUDY WORKSHOP REPORT 2

Redefinition of the offer, local and global safeguarded service and standards, and policies related to production and acquisition of rights
in a cross-media perspective

This Turin Workgroup will perform an in-depth analysis in order to determine the ideal programming schedule which is able to produce a new local, regional, national, European and possibly worldwide sensus communis (common identity).

The topics discussed will include the re-articulation of the offer in a glocal sense and the development of news and information proximity services. This second report of the Turin Workgroup will examine issues such as institutional information, civic education and the preservation of historical archives, as well as investigating various examples of education that encourages active citizenship within multicultural societies.
Finally, by analyzing the new participatory media the Workgroup will try to determine how viral communication may best be employed in public service media.

The issues to be examined in this seminar will include:

1. Re-articulation of the offer in a glocal sense and the development of news and information proximity services

I - The situation of public service media in the principal European nations - The United Kingdom (BBC Regions and Nations, BBC World) - France (the experience of France 3) - Italy (Rai regional services) - The Polish experience - the Portuguese experience - the Swedish experience.

II - The federalist models – Germany (the ARD federalist model), Spain (radio and television services of the Autonomous Communities united in FORTA).

III - Models of multilingualism and the safeguarding of minorities in the Swiss Confederation.

IV - Experiences of collaboration/reconstruction of multiethnic coexistence such as in the Balkans. Cultural democracy: the case of Catalonia.

V - Examples of multilateral cooperation between the public service media: 1) The Role of the UER - EBU in the acquisition of rights in accordance with equalizing principles; 2) The French speaking experience of TV5; 3) The Commonwealth BBC World Report; 4) The projection of European diversity into the world: the attempt of the Group of Bruges.

VI - Cooperation in the Italian-speaking area and the promotion of Italian Identity - Analysis of the critical success factors: the Italian business community, the Italian diaspora, diversity within Italy in the sense of Braudel.

2. Institutional information, historical memory and civic education
Examination of case studies:

I - The case of Phoenix in Germany,

II - La Chaîne Parlementaire and Public Sénat in France,

III - BBC Parliament in the UK,

IV - Canal Parlamentario in Spain,

V - The channel of the Chamber of Deputies and the Senate of the Republic in Italy

VI – Institutional information in Sweden,

VII - Institutional information in Poland,

VIII - Institutional information in Portugal,

IX - The European Union channel EBS,

X - The experience of C SPAN in the United States.

3. Experiences of education for active citizenship in a multicultural society
Analysis of the use of the media in policies towards immigrant communities:

I -The Swedish situation,

II - The British situation,

III - the German situation,

IV - the French situation,

V - the Spanish situation,

VI - the Italian situation,

VII - the Polish situation,

VIII - the Portuguese situation,

IX - the Swiss situation.

4. From public service to public space in the society of information.
Ideas for a new mission for public service media and analysis of critical success factors in order to satisfy the mission of social cohesion:

I - Production of TV dramas and the construction of a new public imagination - the model of Channel Four;

II - Cross-media journalism and training for new professions - The case of Euronews and the international broadcasters and all news channels of the national public services BBC World News, Deutsche Welle, France 24, Canal 24 horas, Rai News 24, Telewizja Poland, RTP Internazional et SVT 24;

III - Cooperation and training for new cross-media professions in the Mediterranean. The potential of Italy;

IV - Safeguarding of service and standards in the new participatory media - For a good use of viral communication and the social networks. From the global village to the bivouac in the virtual communities: an example of participatory media.

WORKSHOP PROGRAMME

Speaker: Prof. Emily Prado, Autonomous University of Barcelona

Welcome speech by Giovanna Milella – Secretary General of Prix Italia

9.00– Welcome speech by Piero Fassino - Mayor of Turin

9.05 – Welcome speech by Piercarlo Sommo - Consigliere Nazionale Comunicazione Pubblica

9.10 - Welcome speech by Marco Simeon - RAI Director for Institutional and International Relations

9.15 – Saluto di Pedro Soler Rojas – Animatore Forum Teletodos (in videoconferenza da Madrid)

EUROPEAN TURIN WORKGROUP. STUDY WORKSHOP N. 2

9.20 - Introduction by Gerardo Mombelli, Chairman of Infocivica

Abstract of the report

9.25 - Chairman: Giampiero Gramaglia – Communication Advisor and Member of the Board of Directors for the Istituto Affari Internazionali (International Affairs Institute), Rome.

Abstract of the report

9.30 - Philip Schlesinger, University of Glasgow. Conclusions Report n. 1

Abstract of the report

9.45 Emily Prado, Autonomous University of Barcelona Preliminary Report n. 2 Redefinition of the offer, local and global safeguarded service and standards, and policies related to production and acquisition of rights in a cross-media perspective

Abstract of the report

Part 1 - The European Panorama: a study of public service media offers

10.15 - Enrique Bustamante, Complutense University of Madrid. The state public service offer and those of the Autonomous Communities in Spain (in videoconference call from Madrid)

Abstract of the report

10.30 - Pierre Musso, University of Rennes. The offers in France assured by Radio France, France Télévisions, ARTE, TV5, France 24, LCP, etc.

Abstract of the report

10.45 - Francisco Rui Cadima, New University of Lisbon. The offers of public service media in Portugal

Abstract of the report

11.00 - Matthew Hibberd, University of Stirling. The offers of public service media in the UK, the BBC and Channel Four

Abstract of the report

11.15 - Roberto Suarez Candel, University of Hamburg. The offers of regional public service media and the federal and international offers in Germany.

Abstract of the report

11.30 - coffee break

11.45 - Beata Klimkiewicz, Jagiellonian University of Krakow. The offers of public service media in Poland.

Abstract of the report

12.00 - Giuseppe Richeri, University of Lugano. The offers of public services for the linguistic communities of the Swiss Confederation and the importance of safeguarding minority groups.

Abstract of the report

12.15 - Michele Sorice, Luiss University of Rome. The offers of public service media in Italy

Abstract of the report

DEBATE WITH INFOCIVICA

12.30 - Introduction of Manlio Cammarata, Director of Inter Lex - Towards the development of the Amsterdam Protocol

Abstract of the report

12.40 - Bruno Somalvico, General Secretary of Infocivica - The journey of the European Group of Turin towards the European Conference

Abstract of the report

12.50 - Italo Moscati, writer and filmmaker: Historical Memory and Civic Education in the offer crossmédiale

Abstract of the report

13.00 - Andrea Melodia, President and Vice President of Infocivica - Rethinking the offer for a general audience in the era of fragmentation

Abstract of the report

13.10 - Robert Castrucci, Ugo Bordoni Foundation - Viral communication and certification of public media service contents

Abstract of the report

13.20 Stefano Panunzi, University of Molise - The new frontier of video : the case of tele- contiguity

Abstract of the report

13.30 - Giacomo Mazzone, head of institutional relations of the UER-EBU, Eurovision's role and the areas of cooperation between public service media in the transition from broadcast to broadband

Abstract of the report

13.40 - Gianni Bellisario, of Infocivica. From Broadcast to Broadband. The public challenges of the cross-media phenomenon (in videoconference call from Rome)

Abstract of the report

13.50 - Ugo Cavaterra, Vice Presidente di Infocivica - Dal pixel all’anima e ritorno. Il Servizio Pubblico come Vettore di nuova Forma-Sostanza

Abstract of the report

Respondents the Turin Group

Enrique Bustamante Ramirez, Francisco Rui Càdima, Peter Dahlgren, Matthew Hibberd, Beata Klinkiewicz, Pierre Musso, Giuseppe Richeri, Philip Schesinger, Michele Sorice and Roberto Suarez.

Conclusions

14.00 – Carlo Rognoni, Journalist, former Vice-President of Senato della Repubblica, Rome