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INFOCIVICA - EUROPEAN IDENTITY AND DIVERSITy - 2
Redefinition of the offer, local and global safeguarded service and standards, and policies related to production and acquisition of rights
in a cross-media perspective

Ugo Cavaterra

FROM PIXELS TO THE SOUL AND BACK. THE PUBLIC SERVICE AS A VECTOR OF A NEW FORM-SUBSTANCE

We are immersed in a holographic reality determined by our perceptions that are limited to 10% of what is visible and what is audible. We ourselves constantly create the reality that we live in and this is made much easier by the means of communication which, if they are properly integrated and convergent, can realize what was previously not a reality. Through the digital synapses that are disseminated throughout the nervous system of the net we can create further combinations and amalgamations of different realities that interact with each other and foster a kind of altered state of consciousness in the users of various messages, and who in this way go looking for anything and everything that has relevance to their beliefs and convictions and that can support them, without ever having to check its veracity. In this context, the Public Service or the service for the public can and should play a determining role, particularly in transmitting information, news and programmes that are as close as possible to “the truth”.

This can be done by once more giving to mankind his natural rhythm that, for some decades now, has scarcely been manifested at all in humans, who are now fully digitized and in the throes of total media dependency. The values according to which every civilization grows, ever since the human species first evolved on this planet, can flourish once more in each one of us only if we can re-tune every human being to the right frequency, as well as re-tuning all our activities and every use of cross-media and/or hypermedia programmes and content, to a multiple of the Schumann Resonance of 8 Hz. This “resonance” is none other than the so-called heartbeat of the Earth and everything that is a multiple of it is “in tune” or in harmony with the other beings that inhabit the planet. Would you listen to an orchestra if its instruments were out of tune? The same law applies to all human beings, since if they emit a discordant frequency we have a negative chain reaction in our interpersonal relationships.

Starting from the use of the scientific diapason in the emission and composition of musical sounds, the public service could give the go-ahead to the effects determined by the physical laws of resonance that can be universally applied. Thus, instead of the disharmonious frequencies to which we are subjected day and night, we would enjoy and make the most of natural harmonics in the contents that are transmitted by all the various media every day. In this way the balance would be restored in us humans and we would rediscover the founding values of society .