INTRODUCTION
Giovanna Milella, General Secretary Prix Italia
WELCOME SPEECH
Matteo Fornara, The European Commission - Representation in Italy - Milan Office
Gerardo Mombelli, Vice-President of Infocivica
Alessandra Paradisi, General Secretary Copeam
Giovanna Milella introduces the Chairman Giampiero Gramaglia, Associated Press National Agency - ANSA  Audio
Nicola Sani
SPEAKERS
Giuseppe Richeri, Professor
in Media Strategies and Dean of the Swiss Italian
University in Lugano.
Uwe Hasebrink, Chairman of the Board of Directors, Hans Bredow-Institut fuer Medien Forschung, University of Hamburg.
Pierre Musso, Professor in Communication Sciences, Rennes II -University.
Enrique Bustamante Ramirez, Professor in Audiovisual Communication and Advertising, Complutense University, Madrid and former Member of the Consejo para la Reforma de los Medios de Comunicaciòn de Titularidad del Estado, Spain (by phone from Madrid)
Francisco Rui Càdima, Coordinator Department of Communication Sciences, New University of Lisbon.
Beata Klimkiewicz, Assistant Professor, Institute of Journalism and Social Communication, Jagiellonian University, Krakow.
Philip Schlesinger, Professor in Cultural Policy and Academic Director Centre for Cultural Policy Research, University of Glasgow - Chairman of the Advisory Committee for Scotland OFCOM.
INTERVENTIONS
Jean Réveillon - General Secretary European Broadcasting Union (EBU - UER)
Quentin Dickinson DiChief European News, Radio France (by phone from Brussells).
DEBATE
Enrico Menduni, Culture and formats of Television and Radio University of Roma 3
Enrico Grazzini , Economy of Communication  Video Audio
Andrea Melodia, LUMSA Rome Video Audio
Bruno Somalvico, General Secretary Infocivica Video Audio
REPLICAS OF SPEAKERS
Giuseppe Richeri Video Audio
Uwe Hasebrink Video Audio
Pierre Musso Video Audio
Francisco Rui Càdima Video Audio
Beate Klimkiewicz Video Audio
Philip Schlesinger Video Audio
CONCLUSIONS
Giampiero Gramaglia Video Audio
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