EUROPEAN IDENTITY AND DIVERSITY

The European Commission - Representation in Italy
Ugo Bordoni Foundation, Rome
Associazione Italiana della Comunicazione Pubblica e Istituzionale - AICPI

EUROPEAN IDENTITY AND DIVERSITY
EU integration in the cross-media Public Service perspective

Rai, Sala del Museo della Radio e della Televisione
Via Verdi 16 - TURIN

2011 - 63nd edition
Monday 19th September 2011 - 09:00-14.40

II. THE CHALLENGES OF THE NET FOR CREATING A NEW "PUBLIC SPACE"
AT THE LOCAL, NATIONAL AND EUROPEAN LEVEL

An initiative of Infocivica and the European Workgroup of Turin for the European Conference on

PUBLIC SERVICE MEDIA
IN THE SOCIETY OF INFORMATION AND KNOWLEDGE

STUDY WORKSHOP REPORT 2

Redefinition of the offer, local and global safeguarded service and standards, and policies related to production and acquisition of rights
in a cross-media perspective

Speaker: Prof. Emily Prado, Autonomous University of Barcelona

Welcome speech by Giovanna Milella – Secretary General of Prix Italia

Giovanna Milella opened the meeting which highlighted the importance of this event in the context of the Prix Italia: it is a seminar, but above all also a constructive path. It is so important because it addresses the issue of the cross-media phenomenon to which also the Prix Italia is paying particular attention, as well as the need to re-establish the public service.
Giampiero Gramaglia, the moderator of the meeting, gave the stage to Piercarlo Sommo, the Italian National Advisor on Public Communication who emphasized that the structure in which he works has always been active in monitoring the value of communication in the public context. His experience, focused on communication within the Italian National Health Service, stated that communication is essential for the proper functioning of the Health Service. In this historical moment the Public Service cannot just regard television, but must necessarily be a cross-media phenomenon.

9.00– Welcome speech by Piero Fassino - Mayor of Turin

9.05 – Welcome speech by Piercarlo Sommo - Consigliere Nazionale Comunicazione Pubblica

9.10 - Welcome speech by Marco Simeon - RAI Director for Institutional and International Relations

9.15 – Pedro Soler Rojas, animator of the Teledetodos Forum, then intervened via a telephone connection from Madrid. This is a forum which deals with various local and international transformations now underway and that explores ideas and conducts research through social groups, with which various Universities cooperate. It is a working group that organizes seminars and reports and over 700 people collaborate with it. In this social context, the broadcasting service must be accessible to all. The role of the public service in the context of telecommunications must be preserved, hence the open collaboration with Infocivica. In the cross-media era, the net is designed to collect public contributions. It is essential for the public service to be carried out and led by serious professionals who guarantee the correctness and completeness of its contents.

EUROPEAN TURIN WORKGROUP. STUDY WORKSHOP N. 2

9.20 - Introduction by Gerardo Mombelli, Chairman of Infocivica

Abstract of the report

9.25 - Chairman: Giampiero Gramaglia – Communication Advisor and Member of the Board of Directors for the Istituto Affari Internazionali (International Affairs Institute), Rome.

Abstract of the report

9.30 - Philip Schlesinger, University of Glasgow. Conclusions Report n. 1

Abstract of the report

9.45 Emily Prado, Autonomous University of Barcelona Preliminary Report n. 2 Redefinition of the offer, local and global safeguarded service and standards, and policies related to production and acquisition of rights in a cross-media perspective

Abstract of the report

Part 1 - The European Panorama: a study of public service media offers

10.15 - Enrique Bustamante, Complutense University of Madrid. The state public service offer and those of the Autonomous Communities in Spain (in videoconference call from Madrid)

Abstract of the report

10.30 - Pierre Musso, University of Rennes. The offers in France assured by Radio France, France Télévisions, ARTE, TV5, France 24, LCP, etc.

Abstract of the report

10.45 - Francisco Rui Cadima, New University of Lisbon. The offers of public service media in Portugal

Abstract of the report

11.00 - Matthew Hibberd, University of Stirling. The offers of public service media in the UK, the BBC and Channel Four

Abstract of the report

11.15 - Roberto Suarez Candel, University of Hamburg. The offers of regional public service media and the federal and international offers in Germany.

Abstract of the report

11.30 - coffee break

11.45 - Beata Klimkiewicz, Jagiellonian University of Krakow. The offers of public service media in Poland.

Abstract of the report

12.00 - Giuseppe Richeri, University of Lugano. The offers of public services for the linguistic communities of the Swiss Confederation and the importance of safeguarding minority groups.

Abstract of the report

12.15 - Michele Sorice, Luiss University of Rome. The offers of public service media in Italy

Abstract of the report

DEBATE WITH INFOCIVICA

12.30 - Introduction of Manlio Cammarata, Director of Inter Lex - Towards the development of the Amsterdam Protocol

Abstract of the report

12.40 - Bruno Somalvico, General Secretary of Infocivica - The journey of the European Group of Turin towards the European Conference

Abstract of the report

12.50 - Italo Moscati, writer and filmmaker: Historical Memory and Civic Education in the offer crossmédiale

Abstract of the report

13.00 - Andrea Melodia, President and Vice President of Infocivica - Rethinking the offer for a general audience in the era of fragmentation

Abstract of the report

13.10 - Robert Castrucci, Ugo Bordoni Foundation - Viral communication and certification of public media service contents

Abstract of the report

13.20 Stefano Panunzi, University of Molise - The new frontier of video : the case of tele- contiguity

Abstract of the report

13.30 - Giacomo Mazzone, head of institutional relations of the UER-EBU, Eurovision's role and the areas of cooperation between public service media in the transition from broadcast to broadband

Abstract of the report

13.40 - Gianni Bellisario, of Infocivica. From Broadcast to Broadband. The public challenges of the cross-media phenomenon (in videoconference call from Rome)

Abstract of the report

13.50 - Ugo Cavaterra, Vice Presidente di Infocivica - Dal pixel all’anima e ritorno. Il Servizio Pubblico come Vettore di nuova Forma-Sostanza

Abstract of the report

Respondents the Turin Group

Enrique Bustamante Ramirez, Francisco Rui Càdima, Peter Dahlgren, Matthew Hibberd, Beata Klinkiewicz, Pierre Musso, Giuseppe Richeri, Philip Schesinger, Michele Sorice and Roberto Suarez.

Conclusions

14.00 – Carlo Rognoni, Journalist, former Vice-President of Senato della Repubblica, Rome