Francisco Rui Càdima
Coordinator of the Department of Communication Sciences , New University of Lisbon
THE PUBLIC SERVICE MEDIA IN PORTUGAL AND EUROPE: SHORT AND MEDIUM TERM PROPOSALS
What we aim to present in our intervention is a radical reflection in that it wis hes to consider in a significantly different manner the various policies of public spending and investments in the sector of media and new media in the medium term.
In the short term we believe that it is necessary to try to make a transition from traditional public television to public service media, while keeping the latter clearly distinct and separate from the commercial offer . In the medium term, our proposal is progressively oriented towards a new model based on a multi- platform system centered up on the NGNs (next-generation networks) , in which the strategic objectives , in terms of contents , must be oriented towards knowledge and culture , leaving the sector s of entertainment to other commercial operators .
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